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Look No. 1: Industrial Basics


Landsberg am Lech - A counterpart to the conservative and decorous country house style and to the clean designer ambience: Industrial Basics is the heavy metal style amongst interior design trends.


Designing a restaurant means more than putting furniture into a room and decorating it with matching accessories. Interior designs convey a concept, appeal to one or more target groups, tell stories and ideally arouse emotions. GO IN created a wide variety of coherent looks, following the slogan “many ways to be unique”, which is based on its extensive range of professional furniture. Number 1: Industrial Basics


A counterpart to the conservative and decorous country house style and to the clean designer ambience: Industrial Basics is the heavy metal style amongst interior design trends. A bit rough, without frills, perfectly imperfect and, as a result, very charming. The ingredients of an industrial ambience: rooms with high ceilings, bringing about an atmosphere of lofts and halls, unplastered walls – preferably made of brick –, exposed pipes, concrete floors, metal, cast iron and steel in conjunction with untreated wood. A bit of rust can also be seen here and there.


Atmospheric journey through time 


The look which has been introduced at an equally furious pace in homes and in the food service sector is inspired by the Era of the Industrial Revolution which spread from Great Britain to Western Europe and North America at the end of the 18th and start of the 19th century. This style brings reminiscence of large factory buildings, people working manually or with machines in dark workshops – in contrast to today’s generally sterile, digitalised, standardised and styled working and office environments.


Functionality comes first


Modern industrial furniture picks up on the idea of pure functionality as the basic task of a piece of furniture. Chairs and tables appear solid, functional and almost “unbreakable”. Typical characteristics are, therefore, turning spindles and surface screws, visible welds and (artificially produced) traces of wear in the wood. The limited colour range can be seen as an advantage, not a drawback. It includes industrial green and fire alarm red and is dominated by shades of black/anthracite and natural colours, which are typical of the ageing process of wood.


DIY and upcycling


Treasures found at junkyards, flea markets or bought at DIY stores can be used as decorations – DIY themes or upcycling also play a role. Therefore, to some extent, Industrial Basics favour recycling and upgrading of used material, which stands in a pleasant contrast to the throwaway mentality of our time.



About GO IN

As an expert partner, GO IN has been providing restaurants, hotels and industry with professional indoor and outdoor furniture for 45 years. The company's strengths include an enormous range of products, immediate delivery ex works, certified product quality and the attractive B2B price-performance ratio. GO IN also provides a range of services regarding chairs, tables, bar stools and furniture systems.




GOIN_industrial_basic_look_1.jpg: The combination of wood and brass is typical of the Industrial Basics look (models: bar stool Toron, stool Yannick, chair Kada).

GOIN_industrial_basic_look_2.jpg: The chair model Patra made of steel is available in the colours gunmetal, matt copper, green and anthracite.

GOIN_industrial_basic_look_3.jpg: Visible screws are amongst the special details of the chair model Kada.

GOIN_industrial_basic_look_4.jpg: Due to its retro shape, the upholstered armchair Cliff fits perfectly into a modern loft and industrial ambience.


The owner of all the downloadable photos is GO IN GmbH. The image material can be published free of charge in specialist publications, citing the source “GO IN GmbH”.


Kirsten Posautz
Tel. +49 (0) 8191 9194-174
Fax: +49 (0) 8191 9194 -169